Bold JBL Pro Sound with AI Sound Boost We’ve beefed up our bass and tweaked our tweeter. The outcome? Powerful, clearer bass even at max volume and crisp higher frequencies thanks to a clever new tweeter dome design, adding more depth to your speaker’s sound.We also added our new proprietary tech, AI Sound Boost, which anylzes your music in realtime to deliver maximum acoustic performance with less distortion. It’s like our own little audio genie in every Flip 7. So, now we can give you better all-around sound without the added pounds. Same size, bigger punch. Up to 16 hours of playtime Keep the mood alive for 14 hours on a single charge - and when we really need to squeeze some extra juice out of our jubilee, or another dance with our darling, we can get an extra 2 hours with Playtime Boost. Multi-speaker connection by Auracast™ Wouldn’t it be great to share the vibes with our tribe? Now we can. With Auracast™, we can effortlessly stereo pair two Flip 7 speakers for a wider sound stage and connect multiple Auracast™-enabled JBL speakers to cover more ground with the same playlist. Waterproof, dustproof, and drop-proof Have you ever dropped your speaker, had it roll down a dusty hill and land in a lake? No? Well, believe it or not, it happens. So, we built the JBL Flip 7 to be as life-proof as they come. On top of our legendary waterproof and dust-proof design (an industry-leading IP68, BTW), we’ve also made sure that if you drop it from 1-meter onto your concrete floor, it’ll keep kicking. But please, don’t go throwing your speaker around just to flex on your friends. Throw parties instead. PushLock system with interchangeable accessories Clip it. Loop it. Palm it. Now we can carry our sound our way with the new Pushlock interchangeable accessory system. All that power at the push of a button - loop and carabiner included in the box. Lossless Audio Playback When music goes lossless it gets that much better. For the real audio aficionados, we’ve made lossless audio possible by plugging into your laptop or other audio device via our USB-C port. But, of course, in order for it to work, you need a compatible lossless audio source*. *Requires compatible lossless audio content from supported apps/ services. JBL Portable app It’s an app. We’ve all used them, and they can come in real handy. The JBL Portable app gives you access to support, updates, and customizable audio controls - so you can get just the right sound to suit your mood at any moment. Recycled plastic and fabric, plus FSC certified paper packaging The JBL Flip 7 incorporates post-consumer recycled plastic and fabric for the speaker grille. It’s also packaged in FSC-certified paper printed with soy ink.